In 2008, the Obama attack enlisted the advice of Facebook and Google bigwigs to advice accession massive sums from a lot of baby donors. Aback then, the key was just a few pieces of data—today, that abstracts mining accomplishment has been broadcast to a huge and actual awful degree.
Mother Jones has a abundant profile of Obama for America's abstracts arbiter Harper Reed and how he's adapted the attack into an advice crunching apparatus that knows added about you than you think. Maybe you're like the two actor humans who active up for OFA 's amusing arrangement aback in 2008? Poof, the attack has the advice on your Facebook profile. Did you assurance up for OFA's online acclimation tool, Dashboard? Again around aggregate you do from signing petitions to autograph letters is mined for advice that's acclimated to accomplish abiding you get the appropriate fundraising email, the accurately scripted alarm from a buzz bank, and the appropriate angle if a canvasser knocks on your door.
And that's just the beginning. Even if you haven't volunteered yourself to the campaign, they've got a ton of advice that comes from 5 above sources. Mother Jones reports:
There's your basal aborigine file, about accessible advice provided by anniversary state, which includes your name, address, and voting record. The party's file, aggregate by accessory organizations like VoteBuilder, includes added abundant information. Did you vote in a caucus? Did you appearance up at a harbinger poll? Did you advance for a candidate? Did you accompany candy to a grassroots meet-up? Did you allocution to a canvasser about cap-and-trade? Contribution data, which the attack compiles itself, includes both accessible advice that campaigns acknowledge to the Federal Election Commission (FEC) and nonpublic abstracts like the names of small-dollar donors.
Of course, abstracts accumulating isn't abnormally new in politics, but what's hasty is the admeasurement and ambit of the Obama campaign's efforts. Rather than outsource its abstracts botheration to a atramentous political consulting firm, OFA is accomplishing the plan abode with accomplished technology startup gurus at the helm. We'll apperceive in November whether or not it works, but in the meantime, we can't advice but feel a little exposed. [Mother Jones]
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